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Current welcome offer
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Annual Fee
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How to Earn Rewards
4x
Earn 4 points on all Southwest® purchases.
2x
Earn 2 points for each dollar spent at gas stations and restaurants.
2x
Earn 2X points on internet, cable, and phone services; select streaming, local transit and commuting, including rideshare through December 31, 2025.
1x
Earn 1X points on all other purchases.
Benefits
Complimentary Preferred seat at booking – Select a Preferred seat at booking, at no additional charge, when available.
First checked bag free for Cardmembers and up to 8 additional passengers in the same reservation.
Enjoy unlimited upgrades to an Extra Legroom seat within 48 hours prior to departure, at no additional charge, when available. For flights operating in 2026 and beyond.
7500 points per year on your card member anniversary
My Take
This card used to be the best value of the three Southwest personal cards. But after July 2025, it lost a lot of its luster. Compare them here.
The Priority is the only personal Southwest card that offers free seat selection at booking, even when booking the "basic" fare class.
This card is now only worth it if you really value being able to pick your seats right at the time of booking and want to hope for Extra Legroom seats 48 hours in advance. Oddly the Priority card doesn't include any anniversary coupon like the lower annual fee cards do.
With any offer, pay close attention to Companion Pass timelines if you're hoping to earn a Companion Pass.
Want to check your eligibility for this card? Find our flow chart here.
offer History
Southwest offers 3 personal credit cards with different annual fees — they usually have identical offers. Offers change throughout the year typically offering 40,000-85,000 bonus points. Higher bonus points usually require higher spending. The past few years in early Spring, an offer appears that also includes a promotional Companion Pass.
An elevated sign up offer of 100,000 bonus points ended in September 2025.
Benefit Calculator
Southwest® Priority Card: What's It Worth to You?
Enter your personal estimated annual value for each benefit to see a customized calculation of the card's worth.
Your Total Annual Value:
Annual Fee: $229
Your Net Value / Cost:
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