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ELEVATED OFFER!

welcome offer:

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Annual Fee:

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  • $75 annual statement credit for Southwest purchases (ends Dec 31, 2025)
  • 4 upgraded boardings per year (ends Dec 31, 2025)
  • 7500 points per year on your card member anniversary
  • 4x earning on Southwest flights; 2X at Gas stations; 2X at Restaurants
  • 2,500 Tier Qualifying Points for every $5,000 spent
  • Pick a Preferred Seat at booking for free for cardmember + up to 8 people on same reservation
  • Complimentary upgrade to Extra Legroom Seats 48 hours before departure, if available
  • Free bag for cardholder + up to 8 people on their reservation

This card used to be the best value of the three Southwest personal cards. But after July 2025, it lost a lot of its luster. Compare them here.

The Priority is the only personal Southwest card that offers free seat selection at booking, even when booking the “basic” fare class.

This card is now only worth it if you really value being able to pick your seats right at the time of booking and want to hope for Extra Legroom seats 48 hours in advance. Oddly the Priority card doesn’t include any anniversary coupon like the lower annual fee cards do.

With any offer, pay close attention to Companion Pass timelines if you’re hoping to earn a Companion Pass.

Want to check your eligibility for this card? Find our flow chart here.

Southwest offers 3 personal credit cards with different annual fees — they usually have identical offers. Offers change throughout the year typically offering 40,000-75,000 bonus points. Higher bonus points usually require higher spending. The past few years in early Spring, an offer appears that also includes a promotional Companion Pass.